Archive - The Value Change

AI Shopping Agents Don’t Read Packaging

The shelf is going invisible; and most brands aren't yet visible to what's replacing it.

Apr 16 • Mason Wolfe

One in Four Grocery Shoppers Is Financing Their Food.

CPG Isn’t Ready for What That Means.

Apr 11 • Mason Wolfe

Kirkland Signature Did $90 Billion Last Year.

That Makes It Bigger Than Procter & Gamble.

Apr 6 • Mason Wolfe

McCormick Just Bought the Other Half of Your Kitchen

McCormick + Hellmann's + Knorr = a $20B flavor company. Here's what it means for the CPG industry.

Apr 2 • Mason Wolfe

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